How to Approach Personal Branding If you are Uncomfortable Promoting Yourself


Waller & Company Personal Branding Consulting Washington, DC

Personal branding is sharing and marketing your very own package of knowledge, skills, and passions with the purpose of setting yourself besides other job applicants, colleagues, competition, etc. However, there are several people that have insecurities about promoting themselves or their accomplishments to other people. Although they want to be acknowledged because of their efforts, they don’t feel at ease publicly sharing their endeavors.

While speaking at a Women Opening Doors for females (WODW) event: How to Build Your own personal Brand Like Beyoncé, I encountered a young professional who is facing much the same dilemma. She explained which she loves helping her colleagues, and wants to be known as somebody who is great at assisting others. However, she doesn’t feel comfortable taking credit or asking for others to give her any credit on her behalf work. It’s nice to consentrate that people will simply take note of the awesome and significant stuff you are doing, however with the ceaseless amount of personal and digital distractions that folks receive on a daily basis this could be not the case. Therefore, we have to step outside of our comfort zone and share our personal brand without coming across as obnoxious, narcissist, and annoying. Here are 3 steps to assist you feel more confident about promoting your own personal brand:

1. Know your own personal purpose

Is your purpose to instruct people, share new ideas, or inspire people? Your own purpose will influence the method that you should engage your individual brand with others. This allows you to speak to your personal brand’s purpose and not feel like you just talking over yourself.

2. Know Thyself

Knowing just who you are will help you share your most authentic and honest self. Ask yourself the next: What are your core values and ethics? How would you view the world? That you want to become? Also concentrate on how you can leverage your personal SWOT (strengths, weaknesses, opportunities, and threats) to better yourself, help others, and earn an impact.

3. Share your very own story

I’m sure that the lady who shared her story in the event was not alone in the room with this dilemma. Many others probably felt much the same way but did not have the courage to say it in a public setting. The same came be said for many things that people experience, and that’s why we can appreciate it when someone steps out and shares their story. You can build a following in real life and online by allowing others the ability to hear and correspond with your story.

In conclusion: this uncomfortable sense of promoting yourself is quite normal. In fact, I rarely encounter individuals who are enthused about sharing their personal story, i.e. past tribulations, accomplishments, and/or future goals. Most individuals would like for their try to speak for itself, but unfortunately we cannot always rely on such things to happen without communication efforts. Personal branding, when used correctly, is central to the tool for sharing new ideas, promoting business, campaigning, fundraising, networking, and/or, with a much larger scale, changing the world.

Waller & Company offers entrepreneurs, executives, politicians, and public figures the tools they need create and promote a specialist and consistent personal brand. Not many companies offer a full-complement of non-public branding services necessary to guide you through all phases of the professional life-cycle. We work with clients in different stages of these personal brand: development, growth, and recovery. Consequently, services are separated into three categories: presence online strategy, public relations, and crisis management. Our personalized services end up being an invaluable resource and supply a unique competitive benifit of our clients. Waller & Company Personal Branding Consulting Washington, DC